Branding | Package Design | Illustration | Website Design
The Challenge
Collaborate with three interior design students to create the branding of a wellness supplement brand in partnership with the CallisonRTKL Interior Design competition.
Awards
Silver Award by Graphis for Branding in the New Talent Annual 2023
Gold Award by Callison RTKL for Brand Design
Selected Entry to 2023 TCU Kick A** Gallery Show juried by Bob Walter from Main Station Advertising
Communication and Initial Details
The Final Product
Telluric, which means "of the earth," is a wellness supplement company that is focused on clean, natural ingredients to better our bodies. The logo idea started with the idea of an abstract take on mushroom gills to reference the aspect of nature and natural elements in shape and organic line weight. The warm earthy color palette furthers the notion to natural elements and support the natural ingredients in the products. The serif font choice, which is common in many high-end wellness brands, brings a sophisticated and upscale voice to the branding. The product packaging and brand collateral utilizes organic illustrations to bring character and life to them.
