Collaborate with three interior design students to create the branding of a wellness supplement brand in partnership with the CallisonRTKL Interior Design competition.
Communication and Initial Details
The Final Product
Telluric, which means "of the earth," is a wellness supplement company that is focused on clean, natural ingredients to better our bodies. The logo idea started with the idea of an abstract take on mushroom gills to reference the aspect of nature and natural elements in shape and organic line weight. The warm earthy color palette furthers the notion to natural elements and support the natural ingredients in the products. The serif font choice, which is common in many high-end wellness brands, brings a sophisticated and upscale voice to the branding. The product packaging and brand collateral utilizes organic illustrations to bring character and life to them.