Email Marketing | Social | Print | Branding
Copywriting: Emme Woodward
Private Label Team: Sarah Vergin, Meg Amsterdam, Evan Gleason, Dan Hendricks, Leann Greto
Creative Team: Danny Cohn, Joelyn Dalit, Lucas Janos
Photography: Tommy Vo, Kevin Wells
Private Label Team: Sarah Vergin, Meg Amsterdam, Evan Gleason, Dan Hendricks, Leann Greto
Creative Team: Danny Cohn, Joelyn Dalit, Lucas Janos
Photography: Tommy Vo, Kevin Wells
About the Brand
Halfday is a travel brand that focuses on providing luggage bags and accessories designed to make travel easier. Their key product, The 2-in-1 Garment Duffel Bag, is a bestseller and has garnering praise from Esquire, Forbes, and the MoMa Design Store.
2025 Brand Refresh - Print Mailer Trifold
Work: Worked with the creative team in establishing how the new branding translates to print materials and led the design execution for the trifold.
2025 Brand Refresh - Email Marketing
Work: Lead the art direction and design execution for establishing the design language within all email marketing campaigns.
Social Media
Work: Lead the design execution for campaign-related social story posts.
